Design, Social Media
Peaks + Valleys
Logo design, branding, social media content, illustration, layout composition.
Client: Peaks + Valleys American Bistro
Programs: Adobe Illustrator, Adobe Photoshop, Procreate.
Problem: A restaurant based in small town Hood River, Oregon is looking to capture the Pacific Northwest in a brand that displays their carefree and pleasant nature. A common tourist spot, Hood River is home to Mt. Hood right alongside the Columbia River, a town truly based in peaks and valleys.
Solution: Develop a professional and inviting logo and branding that encapsulates the Pacific Northwest to entice tourists to stop in for a bite to eat. Use these elements to create necessary product design for the restaurant.
A peek into the process:
The Brand
Mountain logo illustrated in Procreate to appropriately capture the Pacific Northwest, paired with a flowing script font and a sans-serif.
Vinyl Decal Window Signage
Main Menu Design
A simple, one-page menu designed with two columns to enhance understanding and readability for customers.
Specialty Cocktail Menu
Designed with summer in mind, this menu is a specialty design maintaining the brand’s roots while emphasizing a seasonal item.
Coaster Designs
Simple, clean design in various color combinations.
Social Media Profile
Content curated to represent the restaurant on Instagram.